{"product_id":"simone-gooch-flowers-in-the-front-seat","title":"Simone Gooch – Flowers in the Front Seat","description":"\u003cdiv class=\"product-detail-description-text\" itemprop=\"description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eKnown professionally as Fjura, the Maltese word for “flower”, Simone Gooch maintains a delightful tension between imperfection and splendour. She began her floristry practice in 2005 in Sydney, before establishing herself in London for several years. Gooch’s work ranges from hand-delivered gift bouquets to large installations for clients in fashion and design. ‘Flowers in the Front Seat’ restages the beauty of Gooch’s arrangements against a backdrop that is firmly in the everyday. The flowers fill the grey, utilitarian interior of a delivery van, acting as both a casual archive of Gooch’s professional practice and an ode to the forgotten labour of florists as the couriers of precious cargo.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row product-detail-custom-fields-container\"\u003e\n\u003cdiv class=\"col-md-10 col-lg-6\"\u003e\n\u003ctable class=\"table product-detail-custom-fields-table\" style=\"width: 100%; height: 13.5938px;\"\u003e\n\u003ctbody\u003e\n\u003ctr class=\"custom-fields-row\" style=\"height: 13.5938px;\"\u003e\n\u003ctd class=\"custom-fields-value\" colspan=\"2\" style=\"width: 99.4536%; height: 13.5938px;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Idea","offers":[{"title":"Default Title","offer_id":54298316275996,"sku":null,"price":35.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/3700\/9436\/files\/Screenshot2026-07-13at2.09.26PM.png?v=1783976975","url":"https:\/\/ojala.la\/products\/simone-gooch-flowers-in-the-front-seat","provider":"Ojalá","version":"1.0","type":"link"}